Customer Relation Management Executive- Marketing Department
Popular Book Co
MarketingFull Time
- Location
- Kuala Lumpur, Malaysia
- Posted
- 5 August 2026
Get Started
Sign inJob Description
Role overview
This role is responsible for managing and driving card memberships and loyalty programs to achieve company business and top-line goals. The executive will plan, implement, and execute effective programs to reward existing members and systematically manage anti-attrition numbers by establishing programs that promote continued card loyalty.
Responsibilities
- Manage and drive card memberships and loyalty programs to achieve established Company business and top-line goals.
- Plan, implement, and execute effective programs to reward existing members.
- Generate and compile CRM analysis/reports and campaign results to evaluate the effectiveness of CRM and Loyalty campaigns and brand performance.
- Systematically manage anti-attrition numbers by establishing anti-attrition programs that promote continued card loyalty.
- Work closely with respective internal departments to ensure all programs are executed within budget and timelines given.
- Plan for 3rd party tie-ups (e.g., Banks, Corporate Companies, or Colleges) to increase POP Card recruitment rate.
- Involve in Bookfairs and BookFest recruitment mechanics.
- Handle customer inquiries via POPULAR website, phone calls, and email.
Requirements
- Candidate must possess at least a Degree/Diploma in Marketing, Business Administration, or related disciplines.
- Fresh graduates are encouraged to apply.
- Numerate with the ability to produce reports and derive valuable insights and analysis.
- Experience in working with customer databases, data analysis, and email marketing platforms is an added advantage.
- Good verbal & written communication skills.
- Multilingual is an added advantage.
- Able to work independently and committed.