Influencer Marketing Associate

Creator Discovery

• Find relevant creators across Instagram, YouTube, and emerging platforms. This could include:
• Bookstagrammers
• Writers and poets
• Literature and reading creators
• Lifestyle creators
• UGC creators
• College/student creators
• Micro and nano influencers
• Creators in adjacent communities where aspiring writers spend their time
• We're much more interested in audience fit and content quality than follower count alone.

Creator Outreach

• You'll reach out to creators through email, Instagram, WhatsApp, and creator platforms. You'll be responsible for:
• Personalizing outreach
• Following up consistently
• Getting creators interested in working with BookLeaf
• Understanding their commercials
• Negotiating deliverables and pricing
• Moving conversations from "interested" to an actual collaboration
• Getting replies is part of the job.

Campaign Execution

• Once a creator is onboarded, you'll help manage the collaboration end-to-end:
• Create or communicate campaign briefs
• Coordinate deliverables
• Manage timelines
• Follow up for drafts
• Coordinate approvals
• Track posting
• Collect performance data
• Maintain campaign records
• You should be someone who notices when a deliverable was due yesterday without needing someone else to remind you.

Performance & Tracking

• Influencer marketing at BookLeaf should eventually contribute to business results, not just screenshots of views.
• You'll maintain creator and campaign trackers covering things like:
• Creators contacted
• Response rates
• Creators onboarded
• Campaign cost
• Content published
• Views and engagement
• Clicks/leads
• Sign-ups or sales where measurable
• Cost per result
• You'll help us understand which creators we should work with again — and which ones looked good on paper but didn't deliver.

Creator Relationships

• The best creator partnerships aren't transactional.
• You'll build a network of creators who genuinely like BookLeaf and can work with us repeatedly through:
• Paid collaborations
• Affiliate partnerships
• UGC
• Giveaways
• Book campaigns
• Author campaigns
• Long-term brand partnerships

• We're open to candidates with 0–2 years of experience.
• You don't necessarily need previous influencer-marketing experience if you can demonstrate excellent creator research, communication, and execution skills.
• You should:
• Understand Instagram and creator culture
• Be naturally good at finding creators
• Know the difference between followers and actual influence
• Write good DMs and emails
• Be comfortable following up repeatedly
• Have strong communication and negotiation skills
• Be organized with Google Sheets/Excel
• Be comfortable working with targets
• Be able to handle multiple creator conversations simultaneously
• Have good judgment about whether content feels authentic or forced
• Be curious about what's trending online

• You already follow creators across different niches
• You've worked with influencers, creators, agencies, or brands before
• You understand Bookstagram/BookTok
• You've handled affiliate or performance-based campaigns
• You know how to assess engagement beyond follower count
• You've negotiated creator commercials before
• You have existing creator relationships

• You're looking for a role where someone gives you a list of influencers and you simply send them a template. A large part of this job involves figuring things out yourself: Who should we work with? Why them? How should we approach them? What should we offer? And did the collaboration actually work?

• Application → Short Assignment → Interview → Final Discussion
• The assignment is intentionally short. We don't want free work or a 20-slide strategy deck. We simply want to see how you think when you're given a real creator-marketing problem.