Manager – Product and Marketing (Collins International)

• Conduct product trainings on Collins International titles for schools or sales teams.
• Plan and execute marketing activities, including student and teacher initiatives.
• Collect and analyze market and product feedback or insights.
• Contribute original ideas for visibility, engagement, and brand-building activities.
• Identify and empanel resource people for workshops.
• Support internal and external stakeholders with pre- and post-sales product sessions.
• Prepare product presentations and conduct briefings and trainings in schools.
• Support internal and external events across the country.
• Specify market requirements for current and future products by conducting market research, supported by on-going visits to schools following the CIE curriculum.
• Stay updated and share market developments in the curriculum and pedagogy of competitors.
• Consolidate and share product feedback (title-wise) from the market.
• Generate leads for the sales team in schools.
• Build a strong Resource Person (RP) network in the region.
• Create and manage a database with segmentation for principals, teachers, students, and parents.
• Ensure cost-effective marketing (workshop or event) spends for the region.
• Liaise with sales, editorial, and digital teams to help develop product features and plan releases.

& Work Experience

• MA, MSc, or an equivalent qualification.
• 7-8 years of experience in a similar role within publishing or teaching.
• Strong knowledge of different subjects and the ability to articulate features, benefits, and pedagogy with ease, aligned with the CIE curriculum.

• Excellent communication skills.
• Customer centricity and strong stakeholder management.
• Digital literacy.
• Understanding of the CIE curriculum.
• Ability to manage multiple tasks simultaneously, prioritize effectively, and meet deadlines.
• Open to travelling 2-3 weeks in a month.