Role overview

The Marketing and Communications Manager - APAC (Asia-Pacific) is responsible for developing and implementing successful marketing and stakeholder communications strategies for the APAC region, aligning with global strategies. The goal is to raise brand awareness, position products and services as top choices for target audiences, grow the customer pool, and contribute to annual sales objectives. This role leads the development and execution of regional marketing strategies, campaigns, and activities for both Business to Business (B2B) and Business to Consumer (B2C) customers, while overseeing brand image, public relations, and events.

The Marketing and Communications Manager - APAC defines and executes the regional marketing strategy for the APAC region in line with global strategy.

Responsibilities

Develop and implement an annual tactical marketing plan for each priority market in the APAC region, considering internal and external stakeholders, market trends, end-user needs, and competitor initiatives to support the strategic business plan, mission, and brand/product awareness. This includes determining market priorities within APAC and allocating regional investment. The scope covers Australia, Southeast Asia, and SAARC, encompassing diverse regulatory environments, customer segments, and competitive landscapes.
Develop, execute, and evaluate customer-focused, cost-effective communications and marketing strategies and campaigns to increase awareness, engagement, and adoption of the organization's full portfolio of assessment products and services.
In close collaboration with the US-based Marketing and Communications team, manage marketing and stakeholder content and communications, ensuring they are compelling, accurate, and appropriate for intended audiences. Adhere to internal strategy and branding guidelines for various stakeholders and platforms.
Develop and implement new localized digital marketing strategies and tools for B2B and B2C channels, following global guidelines, to promote products among test takers, strategic partners, and global target audiences. Enhance stakeholder engagement and increase brand awareness and recognition. Analyze and report on campaign effectiveness to improve growth strategies and results.
Recommend, onboard, and manage external marketing agencies and service providers as needed to implement targeted marketing and promotional campaigns that support strategic goals and key objectives.
Measure and report the performance of marketing and communication campaigns. Gather and interpret marketing analytics using various tools to ensure positive impact on annual sales, track customer and market trends, optimize business impacts, and improve strategy. Prepare, monitor, and analyze Objectives and Key Results (OKRs), measure ROI of campaigns and marketing strategies, and suggest improvements to maximize impact.
Plan and coordinate public relations (PR) activities, initiating campaigns in line with marketing and stakeholder engagement plans. This includes working with partners and PR companies, issuing press releases, and liaising with media contacts to inform them about latest developments, events, and accomplishments.
Manage the marketing team in the APAC region, leading on hiring committees, training, performance management, and supporting the activities of marketing staff. Provide constructive feedback and coaching as necessary.
Ensure strategic alignment of product marketing and marketing communications with brand strategy. Develop, implement, and enforce branding guidelines that are aligned with parent organization brands.
Contribute to the planning, implementation, and evaluation of the long-term strategic business plan, including budgeting and resource management.

Requirements

Bachelor's degree in marketing and communications or a related field.
Demonstrable experience in the marketing and communications field.
Strong writing and copy-editing skills.
Excellent oral communication skills.
Strong analytical and data-driven thinking.
Excellent presentation skills and ability to work with internal and external stakeholders.
Solution-oriented approach.
Experience running paid search campaigns and managing social media marketing efforts.
Intercultural awareness.
Proficiency in English.
Competence in marketing analytics, marketing calendar tools, SEO, and digital marketing platforms and tools.
Ability to analyze customer needs, expectations, and behaviors.

Desired Qualifications

Master's degree in marketing and communications or a related field.
Data visualization, infographics, and dashboard development experience.
Experience in Digital Marketing Analytics or Marketing Automation Systems.
Experience working with educational, academic, or assessment-related projects and audiences.
Proficiency in other languages.

Modes of Work

Positions eligible for hybrid or mobile/remote work are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment.

Work Locations

Michigan Language Assessment is looking for candidates located in or near the Melbourne, Australia area. This position may be eligible for remote and/or flexible work opportunities at the discretion of the hiring department. Flexible work agreements are reviewed annually and are subject to change dependent on the business needs of the hiring department, throughout the course of employment.

Application Information

Please use the following link to apply: Marketing and Communications Manager - APAC | U-M Careers
A cover letter is required for consideration and should be attached as the first page of your resume.
The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
Annual salary range: $88,000 - $122,000 AUD.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled any time after the minimum posting period has ended.

Additional Information

For additional information, please visit our website at https://michiganassessment.org/

This position will be hired through Cambridge University Press and Assessment but work for the organization Michigan Language Assessment.

Marketing and Communications Manager - APAC

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