Role overview

We are looking for a results-driven Specialist, Geo Marketing to execute integrated marketing campaigns across defined regions or campaign streams. This role sits at the heart of our go-to-market execution—translating strategy into high-impact, locally relevant campaigns that drive engagement, pipeline, and growth.

You will work across product, sales, creative, and regional teams to bring campaigns to life—ensuring they are customer-centric, aligned to brand, and optimized for performance through audience segmentation and data insights.

Responsibilities

Plan and execute integrated B2B and/or D2C campaigns across the full funnel—from briefing to launch and wrap-up
Manage campaign timelines, calendars, and deliverables to ensure seamless execution
Coordinate with agencies and vendors to deliver high-quality creative and media assets
Act as the central point of contact for campaign-related communications
Partner with Product Marketing, Sales, and regional teams to align campaigns with commercial priorities
Adapt global campaigns to local audiences, guided by market insights and customer needs
Monitor campaign performance against KPIs and identify opportunities for optimization and A/B testing
Translate data into actionable insights to improve messaging, channels, and outcomes
Utilize segmentation and targeting to enhance campaign effectiveness

Experience

Minimum 4 - 5 years of experience in digital marketing, campaign management, or related fields.
Proven track record of managing end-to-end, multi-channel campaigns (digital preferred)

Core Capabilities

Strong project management and organizational skills
Analytical mindset with the ability to interpret data and drive decisions
Excellent communication and stakeholder management skills
Ability to manage multiple campaigns and priorities simultaneously

Technical Skills

Familiarity with marketing tools (e.g., CRM, marketing automation, analytics platforms)
Good understanding of digital marketing channels including paid media, social, email, and SEO

Who You Are

A proactive, accountable executor with a strong ownership mindset
A problem-solver who thrives in fast-paced, evolving environments
Collaborative and able to influence cross-functional stakeholders
Curious, data-driven, and continuously looking for ways to optimize performance

What Success Looks Like

Campaigns are delivered on time, aligned to objectives, and executed to a high standard
Measurable improvements in campaign performance and ROI
Strong collaboration and trust with key stakeholders
Clear, insight-driven reporting that informs future decisions

Location

Malaysia or Thailand

Role Type: Individual Contributor

Job: Marketing

Job Family: GOTOMARKET

Organization: Corporate Marketing & Communications

Schedule

FULL_TIME

Workplace Type: Remote

Req ID: 24685

Specialist, Geo Marketing

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Job Description